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BMW of Fairfield opened in 2021 as a partnership between two family-owned businesses – Third Set Partners and the Schomp Automotive Group – both having the same values and goal of providing the best possible customer experience in vehicle sales and service. This commitment to customer service and satisfaction has quickly earned BMW of Fairfield a reputation for excellence.
To provide the best possible customer experience, BMW of Fairfield has adopted the ONE PRICE. ONE PERSON. ONE HOUR.® sales philosophy. Originally pioneered by Schomp years ago, this policy has allowed Schomp to grow to become the largest family-owned dealer group in Colorado; with BMW, Honda, Mini, Hyundai, Mazda, Ford and Subaru dealerships in the Denver area. Schomp has also expanded with a Mercedes-Benz dealership in Farmington, Utah, a Porsche dealership in Salt Lake City, Utah and has made sales throughout the United States for many years.
The trademarks used in connection with BMW of Fairfield’s services have attained significant goodwill based on its reputation for excellence and the reputation of Schomp’s other dealerships. BMW of Fairfield asserts trademark rights in the word marks, design, logos and slogans that are used in connection with its services. A non-exhaustive list of these trademarks are:
ONE PRICE. ONE PERSON. ONE HOUR.® – U.S. Reg. No. 5,169,348; Colorado Reg. Nos. 20161225982 and 20161226029; Utah Reg. No. 10297128-0190.
ONE PRICE, ONE PROMISE, ONE CUSTOMER AT A TIME® – U.S. Reg. No. 4,993,465; Colorado Reg. Nos. 20161226118, 20161226156; Utah Reg. No. 10297150-0190.
These trademarks are important business assets of BMW of Fairfield because they uniquely identify the BMW of Fairfield dealership as a source of excellent services and related goods. These trademarks should not be used to refer to any goods or services other than those provided by BMW of Fairfield or the other dealerships of or associated with the Schomp Automotive Group.