Purchase your Vehicle Online

You are in the driver’s seat.

With the challenges that have presented themselves due to COVID-19, we’ve launched an online auto-buying service to adapt to this new environment. You can conduct your shopping experience and purchase your vehicle without ever leaving your home. Introducing One LaneSM.

One Lane allows you to go through the entire vehicle purchase process online from the comfort of home. Our team of Client Advisors is standing by to assist you remotely, with the convenience of a few clicks.

Connect with our sales team and we’ll set up a consultation via Zoom online video conference and walk you through the entire purchase process - from vehicle selection to paperwork completion. Connect by phone, email or chat - we’re here to help.

*Note – To expedite the process, we recommend you complete these two steps below prior to your online video conference to best prepare for your consultation.

Just Shopping Right Now?

One Lane With No Commitment

Not ready to buy yet but want to explore your options? We offer a digital retail solution that allows you to see all of your purchase/lease options
from home, down to the monthly payment. Start shopping now and determine which option works best for you.

Purchasing a vehicle has never been easier or more convenient.


Choose the Perfect Vehicle

Shop by model, features or even payment to find the vehicle(s) you are interested in.


Step 2:

Unlock Price

Unlock Price, See Payments & Incentives

BMW of Fairfield believes we should be transparent with our customers, and we also believe in adhering to our manufacturer guidelines. At times, these two factors can be in conflict. With some of our pricing being below manufacturer guidelines, and some of our manufacturers requiring one-to-one contact before communicating price, we have introduced “unlock price” on our new vehicle pages. Once the price is unlocked, you'll receive the price of the vehicle and available incentives.


Step 3:

Get Your Trade Value

Get the value, then we apply it to your deal sheet

Have a trade? Have a camera phone? Great, send pictures over to us using our express trade tool that guides you through a photo shoot for a trade appraisal and we can provide you with an educated estimate of your trade value. With this step complete, you can see the payments inclusive of your trade value. We can firm up our trade value upon an inspection. Congratulations, you just saved even more time.


Step 4:

Pricing & Payments

Build your ideal payments online, save time in the store

Build your payment structure online. Change the down payment, compare lease vs. finance options, include or remove your trade value, even apply conditional incentives that you qualify for from the manufacturer. This is more than a calculator. This allows you to configure the purchase terms from the convenience of home.


Step 5:

Confirm The Deal, Take the Next Step

Video chat with a Client Advisor to confirm deal and set up your vehicle delivery.

Buying a car online is a reality. You have all the tools you need to complete the purchase on your terms, when the time is best for you. Once you confirm the deal, a friendly Client Advisor will connect and set a time for a Zoom video conference to walk you through the paperwork and answer any questions.


Step 6:

Schedule Your Vehicle Delivery and Test Drive

Choose when is best for us to bring the vehicle to you for Final Approval.

Once your paperwork is complete, we’ll schedule a delivery time at your residence and bring the vehicle to you for a test drive and approval. There’s no obligation to purchase, but if you do we’ll leave you with your new vehicle and be on our way.

This is One Lane - the easiest way to purchase a vehicle brought to you by BMW of Fairfield




Start the Process Today!

BMW of Fairfield 38.242168, -122.081099.